what do my youtube viewers want
What Do YouTube Viewers Want? Decode Audience Intent in 2026
In 2025, YouTube's average engagement rate dropped to 2.34% — down from 3.73% the year before, a 37% decline (Metricool, 2026). Comments grew 38% year-over-year over the same window. Pull those two together: viewers are talking more, and the average creator is hearing less of what they&