what do my youtube viewers want

what do my youtube viewers want

What Do YouTube Viewers Want? Decode Audience Intent in 2026

In 2025, YouTube's average engagement rate dropped to 2.34% — down from 3.73% the year before, a 37% decline (Metricool, 2026). Comments grew 38% year-over-year over the same window. Pull those two together: viewers are talking more, and the average creator is hearing less of what they&